January – Part 1:
Well, it’s time. I am buzzed, I am psyched, I am hyped, and I am SO going to nail this thing.
I am finally putting some energy into getting to grips with the digital marketing phenomenon that is Social Media. I want to be part of this modern miracle and bathe in its connective power.
And I don’t mean just having a Twitter account and a LinkedIn profile. Even I’ve had those since December 2011 when I started my company.
I mean I want to understand how these platforms (as they’re affectionately known in “the community”) – Facebook, Instagram, Twitter, LinkedIn – can actually create meaningful connections between parties who either need, want, or are somewhat interested in, each other’s products and services.
And at this stage I want to learn how it all works, and enjoy its bounty, without paying a single penny (or tenge, as I am actually writing this blog post from my home office in Atyrau, Kazakhstan. Thankyou technology for making that possible!)
So, during this first full working week of the new year I’ve made what feels like a great start. All the activity I’ve completed so far feels like it’s moving me closer to my target audience, and, importantly, like it’s repeatable AND scalable. Winner winner chicken dinner as my hubby would say 😊
2020 Let’s Get Social – Week One Done List
- Redesigned my website (ensuring that it is user friendly on mobile devices as well as desktops/laptops), and updated my client service offering (www.true-recruit.co.uk )
- Watched a couple of very useful social media webinars (thank you https://www.luanwise.co.uk/)
- Read some very interesting business development focused articles (thank you https://www.agencycentral.co.uk/)
- Updated my LinkedIn profile to be “All Star” status
- Joined a handful of relevant Groups on LinkedIn and started a (social media related!) conversation on one of them
- Uploaded some original content to my LinkedIn page and shared across other platforms
- Created Lists on Twitter to make sure I’m seeing relevant content first
- Updated my Facebook Business Page with a new cover picture and made sure my Profile was 100% complete, and sent out Invitations to Like to all of my personal contacts (after all, every friend has a friend who’s a potential candidate, or is a potential candidate, right?!)
- Created a business Instagram page and started to follow both friends and also relevant business pages
- Followed all of my existing and prospective/wishlist clients on all platforms where they have a presence
- Diarised to review my social media daily and update where I have something useful and interesting to share or say
Feels like I might get there after all 😊
Stay social, world 😉
